Regardless of how long you have been a part of the business world, you must have heard about CRM software and the ways it can help you make better relationships with your customers, provide high quality customer service and grow your business significantly.
If you are running a small business, however, the cost plays a major role when it comes to choosing the right software. That is why many owners decide to go for cloud CRM software, and in this article we will explain why this might be the best option for your business as well.
Reasons to choose a cloud-based solution
In the majority of cases, small businesses don’t own their own servers, IT experts or hardware, and are usually not able to invest huge amounts of money in expensive software solutions. So, if you are in the same situation, cloud CRM software is something you should go for.
Cloud-based CRM means that your software is hosted on the cloud and can be accessed via the internet, which makes it easy for you and your employees to access the same data anywhere, anytime and with any mobile device. So, let’s focus on some benefits of choosing cloud CRM software:
Effortless installation process – Many people believe that a CRM requires a complex and time-consuming installation, but that is no longer the case. In fact, modern cloud CRMs offer an easy and hassle-free installation, which only requires an internet connection, after which you can simply log in and start using it.
What’s even better, you won’t have any additional costs, such as having to pay for hardware, software maintenance or servers. You don’t even have to worry about upgrades or data mitigation, as everything is done for you remotely.
Accessibility – Seamless access is regarded as one of the greatest benefits of cloud CRMs. If you are in a situation where you need to make an important call ASAP, or send some sales-related documents urgently, but you are outside of your office – no need to panic – as cloud CRM provides access to the system, no matter where you are.
Both you and your employees have access to the centralized database at any time, provided that you have an internet connection and a mobile device with you. Being connected to the centralized database at all times gives you the much-needed freedom and flexibility to do everything you have to, whenever it’s needed.
Affordability – As we already mentioned, you don’t need to spend crazy amounts of money on this software solution, which makes it both a business-enhancing and affordable product that is optimal for every small business. The only thing you need to pay for is a fixed monthly fee for the package you choose, without having to spend money on any license fees or additional hardware.
Simple to use – After you have purchased your software at a fixed price, you just need to log in with the access codes that are already provided for you and make sure your internet connection is stable. Anyone can do it! And you don’t have to worry about system maintenance either, as it is also provided by your vendor. In addition, there are various online self-services if you are in need of some additional help.
Strong security – When it comes to security, people are still cautious about choosing anything that is cloud-based. According to Forrester, business people are wary of going to the cloud for mainly security reasons. That is why companies which offer cloud services put a great emphasis on high level security.
Nowadays, you can get your cloud CRM with advanced backup policies and have a well-determined data recovery plan if something goes wrong. If that doesn’t make you secure enough, you can go a step further and improve the safety of your data by using complex passwords and two-factor authentication.
Reliability – No one really wants to use a system that can crash when you least expect it, as it would mean a total financial disaster especially for small businesses. With cloud CRMs, these situations are the thing of the past, as all segments are backed up.
If anything happens to fail, it can be replaced instantly by multiple replicas that your cloud has, preventing your system from crashing. Moreover, cloud systems are reportedly operational 99,9 % of the time, so it is safe to call them completely reliable.
Compatibility – In today’s business environment, it’s incredibly important that the exchange of information between different technologies is possible. Integration is very important and software products that don’t provide it are not a good investment.
Investing in a system that can’t save your contacts, open all of your documents or integrate with your email would be a waste of money. That is why choosing cloud CRM is the safest option, as it seamlessly integrates with any other software or apps, making it the most appropriate solution for every kind of business.
Possibility to upgrade – When first choosing a CRM software system, small businesses most frequently start with only a few features that they currently need for their work. But, when your business grows, the requirements for some additional features may occur.
With cloud CRM this is easy to do, as it can be updated instantly to fit all of your needs, and what’s more, you don’t even have to wait for a new program to be written, as innovative features are available right away.
To sum up, choosing a cloud CRM software for your small business guarantees long term success for both you and your employees. These software solutions are designed to fit your needs perfectly and you no longer have to worry about safety, a complex installation process or investing too much money. Simply find the right software for your business and its benefits will be visible instantly.